Branding Your Business

“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.“ – Amir Kassaei

Join Joan Stanford of Jazzy Pen Communications for this info-packed seminar on Branding Your Business…

Create a “voice” for your company that reflects your brand. Develop a tagline. Design templates and create brand standards for your marketing materials.

Attend this seminar and learn:

• How to create your personal brand
  • What sets you apart from your competition?
  • Does it represent the type of business you are?

• What will be the tone of my brand?

• How does my business currently compare to industry leaders?
  • Don’t re-invent the wheel – Customize it and use it on your car!
  • What do I like/dislike about their branding/tone messages?
  • Can my brand be differentiated from the competition?

• Unified Branding front and regulations for use.
  • Consistency, Consistency, Consistency
  • Ensuring image quality for every branding piece.
  • Print vs. Digital – Are they the same? How can they differ?

• Using Freelance Graphic Artists to create your brand logo?
  • How to use these services.
  • Pointers to get the best outcome.
  • What files do I really need?